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Undergraduate Course Descriptions
Marketing


Marketing


Marketing 101 The Fundamentals of Marketing


Offered every Semester

A detailed and critical analysis of the nature and purpose of marketing designed to give the student an overall view of the field. Emphasizes the importance of integration and coordination of marketing activities so that practice and procedure can be geared to understanding effective operations. Consideration is given to such areas as the consumer and market, product planning and development, distribution structure, pricing, marketing research, advertising and sales promotion, and the marketing of industrial goods and services. A fundamental approach to the area of model construction in marketing is also examined. Three credits.


Marketing 121 Marketing and Futuristics: Evolution of Marketing Systems

Prerequisite: Marketing 1

The course is intended no give the student an awareness of the need no continually adjust no a changing environment through a futuristic perspective of marketing. The focus is on examining possible and probable future developments in social, political, economic and international forces that generate change in marketing and influence the character of its activities. Effort is made no pinpoint, as far as possible, tomorrow's marketing concepts. Three credits.


Marketing 122 Marketing Management:Organizing, Planning and Controlling the Marketing Activity

Prerequisite: Marketing 1
Offered every Spring

An analysis of the principles of professional management in relation to the marketing objectives of the enterprise. The concerns are with the nature and scope of marketing management, major considerations that influence decisions, competition, demand analysis, cost and profit analysis, cost concepts and measurements, profit criteria and measurement, distribution cost analysis and product planning. Three credits.


Marketing 131 Marketing Research: Its Planning, Techniques and Evaluation by Management in the Solution of Marketing Problems

Prerequisite: Marketing 1
Offered every Fall

Viewed as a systematic problem-solving activity concerned with the compilation, analysis and interpretation of marketplace trends. Makes available the various techniques that are generally derived from the physical and social sciences. Three credits.


Marketing 132 Interdisciplinary Application to Marketing Behavior

Prerequisite: Marketing 1
Offered on Occasion

An evaluation of the contributions of the behavioral sciences to the understanding of marketing behavior. Examined are cultural, individual and group influences as they apply no marketing situations. The behavioral science materials and some marketing situations are the bases for analysis of decision making by consumers. Three credits.


Marketing 133 Advertising andPromotion: Mass Communication Principles and Practices

Prerequisite: Marketing 1
Offered on Occasion

An understanding of the role of advertising as a vital tool in business and a study of its techniques and practices. An examination of the strategies involved in planning, visualizing and writing advertising copy for mass communication media. In creating advertising, students will take an advertising idea through the stages involved to its completion as a printed or broadcast message. Attempt is made no develop the creative capabilities of the student. Three credits.


Marketing 134 Advertisement Management: planning, Evaluation and Decision Making

Prerequisite:Marketing 1
Offered on occasion

Advertising management from the points of view of the marketing manager and the general administrator. Advertising is examined as a part of the total marketing mix advertising and promotion, planning and budgeting, determination of advertising objectives, evaluation of advertising effectiveness, working with advertising agencies. Mathematical programming and case studies will supplement lectures and discussion. Three credits.


Marketing 137 Advanced Market Research

Prerequisite: Marketing 131
Offered on Occasion

The application of marketing research to problem areas such as sales management, marker potentials, pretesting and post testing and advertisements, new product introduction and distribution. The use of marketing research as a tool in specialized areas such as sales forecasting, media evaluation, consumer motivation and buyer behavior. Mathematical programming and case studies are utilized. Three credits.


Marketing 138 International Marketing

Prerequisite: Marketing 1
Offered every Fall

The rise of the global corporation is now an irreversible trend which poses many unique challenges not only to multinational American corporations, but to English, Japanese, German and other world-wide corporations as well. The course deals with diversified socioeconomic and political environments in different parts of the world and considers basic marketing principles and tools as they relate to the international framework. International demand analysis, channels of distribution, technical and legal features of international exchange, pricing and credit arrangements, advertising and promotion are considered. Three credits.


Marketing 141 Sales Management :An Analytical Approach

Prerequisite: Marketing 1
Offered every Spring

An analysis of the selling practices of business enterprise; sales force management, including methods of selecting, training, compensating and evaluating the professional salesperson; sales forecasting, sales potential and sales quotas. Students are required to develop a selling campaign for a selected product. Three credits.


Marketing 142 Seminar in Marketing Problems: Evaluation of Present Marketplace Conditions and Trends

Prerequisite: Marketing 121 and Marketing 131
Offered on occasion

The purpose of this course is to track contemporary marketplace realities and their impact for future job search opportunities. To this end, it examines various marketing strategies to be applied to products or services selected by students. The course is designed to give students the opportunity for an in depth assessment as to future marketplace potential and the marketing implications needed to indicate a multifaceted understanding of the selected product or service. Three credits.


Marketing 145 Telecommunications : Marketing in the Information Age

Prerequisite: Marketing 1
Offered every Spring

An exploration of the effect of the information age on the management of ideas, products and services. A major consideration is the infrastructure implications of telecommunications on new products or services. Also explored is the significance of the telecommunications/ superhighway, an opportunity window for tomorrow business environment. Three credits.


Marketing 150y Channel and Distribution Management

Prerequisite: Marketing 1
Offered on occasion

An analytical approach to the problems encountered by manufacturers and distributive organizations in the physical distribution management of goods. Cases and selected reading material. The focus is on qualitative and quantitative analysis as applied no channel and physical distributive management. Three credits.


Marketing 171 Food Distribution Systems

Offered on occasion

A descriptive and analytical course covering the food industry "farm to table." Incorporates the structure, functions and types of businesses involved in food production and distribution. Constraints of societal attitudes and regulations will be covered. Three credits.


Marketing 172 Retailing / Wholesaling Management

Offered on occasion

The principles and practices of both the food retailer and wholesaler will be examined. The subject will include site location, store layout, warehouse layout, purchasing and inventory control, product assortment, pricing and promotion. Three credits.


Marketing 174 Retail Advertising Offered on occasion

Offered on occasion

Advertising as practiced by the retail food store. The course will examine the techniques used including media advertising, point of purchase, trade promotions and special events. The allocation of advertising funds and the use of cooperative monies will be discussed. Three credits.


Marketing 175 Seminar in Food Marketing

Offered on occasion

The capstone course in food marketing. Analysis and discussion of cases and readings dealing with both strategic and social issues important no food marketing in today's environment. Three credits.


Marketing 193 Independent Study

For course description, see Management 193.
One to three credits.


Marketing 195, 196 Honors Study

For course description, see Management 195,196.
Three credits per semester.


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