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B.S. IN MARKETING

The marketing major prepares students for professional careers in a wide variety of marketing functions within both business and not-for-profit organizations.  Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, prediction of consumer behavior, promotion of products and ideas, and business relationships.Careers include marketing research, product management, advertising, public relations, corporate communications, and sales.  No other field in business, and few other professions, offers as many different career possibilities as the field of marketing.

In addition to varied career options, a marketing career will give you considerable responsibility and it is an excellent preparation for upper management positions in all types of organizations. According to the US Bureau of Labor Statistics, employment in the field of marketing is expected to grow by up to 35 percent through the year 2010.

As a Marketing student at LIU, you will develop the creative, analytical and communication skills necessary to succeed in the marketing field.You will also develop an understanding of promotion, distribution, buyer behavior and market research. Marketing courses focus on integrating both theory and practical applications, with an emphasis on hands-on projects.  Required coursework includes participation in a national advertising competition, which has awarded students from Long Island University for the last several years.

Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising, and Maxim magazine.

Recommended Course of Studies

(A studentís program of study may be lengthened to the extent that the student is placed in proficiency mathematics courses and the English Department Writing Program.)

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First Year:First Semester

Credits

Accounting 101

3

Computer Science

3

English 16

3

Mathematics 11y

3

Economics 1

3

Orientation Seminar 1

1

Total:

16

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First Year: Second Semester

Credits

Accounting 102

3

Marketing 101

3

English 17 or Core Seminar

3

Mathematics 12y

3

Economics 2

3

 

15

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Second Year: First Semester

Credits

Finance 101

3

Law 101

3

Quantitative Analysis 128

3

Management 101

3

Marketing 121

3

Philosophy 61

3

Total:

18

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Second Year: Second Semester

Credits

Finance 102

3

Law 102

3

Quantitative Analysis 129

3

Speech 3

3

Marketing 122

3

Philosophy 62

3

Total:

18

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Third Year:First Semester

Credits

English 61-64

3

Physics 20

4

History 1

3

Management 131

3

Marketing 131

3

Total:

16

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Third Year: Second Semester 

Credits

English 61-64

3

Chemistry 21

4

Liberal Arts Elective

3

History 2

3

Marketing 132

3

Total:

16


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Fourth Year:First Semester 

Credits

Marketing 138 or 142

3

Biology 22

3

Adv. Liberal Arts Elective

3

Adv. Business Elective

3

Adv. Business Elective

3

Total:

15

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Fourth Year:Second Semester 

Credits

Adv. Liberal Arts Elective

3

Adv. Liberal Arts Elective

3

Adv. Business Elective

3

Adv. Business Elective

3

Adv. Business Elective

3

Total:

15

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