Marketing
Resources
World
Chamber of Commerce Directory
Ref HF294 .W75 spec. collection
Alphabetical
listing of State Chambers of Commerce, U.S. Chambers of Commerce,
Economic Development Organizations, American Chambers of Commerce
Abroad, Foreign Chambers of Commerce and more.
AMA
Marketing Encyclopedia: Issues and Trends Shaping the Future
Ref. HF 5415 .M2982 spec. collection
Rather
than provide an alphabetical list of terms and concepts, this "encyclopedia"
is intended to bring users up to date on current marketing concepts--e.g.
"Creative Communication," "Customer Service Strategies," and etc.
It does provide a useful index
Standard
Directory of Advertisers--The Advertiser's Red Book
Ref. HF 5805 .S7 spec. collection
Provides
an overview of over 25,000 companies in the United States that spend
at least $200,000 on advertising campaigns. Indexed
geographically, by brand name, type of business (SIC code), and
alphabetically by individual company. Also includes companies who
have "house" advertising agencies.
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