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WWW Resources: Subject Resources


Marketing Resources

World Chamber of Commerce Directory
Ref HF294 .W75 spec. collection
Alphabetical listing of State Chambers of Commerce, U.S. Chambers of Commerce, Economic Development Organizations, American Chambers of Commerce Abroad, Foreign Chambers of Commerce and more.

AMA Marketing Encyclopedia: Issues and Trends Shaping the Future
Ref. HF 5415 .M2982 spec. collection
Rather than provide an alphabetical list of terms and concepts, this "encyclopedia" is intended to bring users up to date on current marketing concepts--e.g. "Creative Communication," "Customer Service Strategies," and etc. It does provide a useful index

Standard Directory of Advertisers--The Advertiser's Red Book
Ref. HF 5805 .S7 spec. collection
Provides an overview of over 25,000 companies in the United States that spend at least $200,000 on advertising campaigns. Indexed geographically, by brand name, type of business (SIC code), and alphabetically by individual company. Also includes companies who have "house" advertising agencies.



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