Marketing & Market Research Websites
for Consumer Research
- A not-for-profit organization dedicated to facilitating scholarly
discourse and collaboration between academics, industry, and government
in the field of consumer research.
Marketing Association - A professional resource for B-to-B
Research - Research
reports written for the B-to-B, advertising, & marketing industries.
Marketing Forum - An organization
created to help businesses and non-profits promote causes.
Direct Marketing Association - News, resources, and professional
support for direct marketers.
- Technology market research. Limited information
Gallup Organization - A frontrunner in the world of polls
and surveys. Gallup publications are also available in Reference
G35) and periodicals.
- Global IT industry and market research. Limited information
Interactive - Global market research.
of Integrated Marketing Communications - A trade journal
of the marketing industry.
Profs - Marketing concepts and ideas for professionals and
Sherpa - Case studies and how-to guides for marketers.
York American Marketing Association - The local professional
marketing association, also publisher of the Green
Book - A worldwide directory of marketing companies and
Media Research - The place to go for media metrics.
Marketing Research Review - A
primary online journal for the market research industry.
TNS Media Intelligence/CMR –
Use for advertising market statistics broken out by media.
J. Suda 2/05