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WWW Resources: Subject Resources


Business Resources: Marketing & Market Research Websites

American Marketing Association - The primary professional association for marketers.

Association for Consumer Research - A not-for-profit organization dedicated to facilitating scholarly discourse and collaboration between academics, industry, and government in the field of consumer research.

Business Marketing Association - A professional resource for B-to-B marketers.

Cahners Research - Research reports written for the B-to-B, advertising, & marketing industries.

Cause Marketing Forum - An organization created to help businesses and non-profits promote causes.

The Direct Marketing Association - News, resources, and professional support for direct marketers.

Forrester - Technology market research. Limited information is free.

The Gallup Organization - A frontrunner in the world of polls and surveys.  Gallup publications are also available in Reference (HN90.P8 G35) and periodicals.

Gartner - Global IT industry and market research.  Limited information is free.

Harris Interactive - Global market research.

Journal of Integrated Marketing Communications - A trade journal of the marketing industry.

Marketing Profs - Marketing concepts and ideas for professionals and professors.

Marketing Sherpa - Case studies and how-to guides for marketers.

New York American Marketing Association - The local professional marketing association, also publisher of the Green Book - A worldwide directory of marketing companies and services.

Nielsen Media Research - The place to go for media metrics.

Quirk's Marketing Research Review - A primary online journal for the market research industry.

TNS Media Intelligence/CMR Use for advertising market statistics broken out by media.

J. Suda 2/05

Long Island University Brooklyn Campus LIU Libraries