Business
Resources:
Marketing & Market Research Websites
Association
for Consumer Research
- A not-for-profit organization dedicated to facilitating scholarly
discourse and collaboration between academics, industry, and government
in the field of consumer research.
Business
Marketing Association - A professional resource for B-to-B
marketers.
Cahners
Research - Research
reports written for the B-to-B, advertising, & marketing industries.
Cause
Marketing Forum - An organization
created to help businesses and non-profits promote causes.
The
Direct Marketing Association - News, resources, and professional
support for direct marketers.
Forrester
- Technology market research. Limited information
is free.
The
Gallup Organization - A frontrunner in the world of polls
and surveys. Gallup publications are also available in Reference
(HN90.P8
G35) and periodicals.
Gartner
- Global IT industry and market research. Limited information
is free.
Harris
Interactive - Global market research.
Journal
of Integrated Marketing Communications - A trade journal
of the marketing industry.
Marketing
Profs - Marketing concepts and ideas for professionals and
professors.
Marketing
Sherpa - Case studies and how-to guides for marketers.
New
York American Marketing Association - The local professional
marketing association, also publisher of the Green
Book - A worldwide directory of marketing companies and
services.
Nielsen
Media Research - The place to go for media metrics.
Quirk's
Marketing Research Review - A
primary online journal for the market research industry.
TNS Media Intelligence/CMR –
Use for advertising market statistics broken out by media.
J. Suda 2/05
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